Ad Campaign Health Check
This automation runs a daily diagnostic check on all of your active ad campaigns. It looks for warning signs like declining click-through rates, rising frequency scores, and negative engagement. It then compiles a simple, prioritized 'to-do' list for your media buyers, highlighting the specific campaigns and ads that need their attention the most.
Your ad campaigns are quietly suffering from creative fatigue, audience saturation, and declining performance, causing your client's CPAs to slowly but surely creep upwards.
Your media buyers are managing dozens of campaigns, and it's impossible to give each one the detailed daily attention it needs. They only have time to focus on the biggest fires. This means that many campaigns are left to run on autopilot, slowly becoming less effective as audiences become saturated and creative goes stale.
A gradual, silent increase in client CPAs.\nWasted ad spend on underperforming campaigns.\nMissed opportunities to optimize and improve results.