Content Feedback and Analysis
This system provides a single, centralized place for all stakeholders to leave feedback on a creative asset. It automates reminders to ensure feedback is timely. Once submitted, it uses AI to analyze all the comments, group them by theme (e.g., 'Comments about the headline'), identify contradictions, and generate a single, consolidated, and actionable revision list for the creative team.
Getting clear, consolidated, and actionable feedback on creative drafts is a chaotic nightmare of chasing stakeholders and deciphering vague comments.
Your creative team sends out a draft for review. Feedback trickles in over days from five different people via Slack, email, and a marked-up PDF. The comments are often contradictory ('make it pop') and it's up to the project manager to consolidate everything and translate it into a clear revision request. This chaotic process is slow, frustrating, and demoralizing for your creative team.
Endless feedback loops and revision cycles.\nContradictory and unactionable feedback.\nProject delays and frustrated creative teams.