Content Refresh Workflow Manager
This system connects your content decay data to your project management tool. When the 'Content Update & Refresh Assistant' (Automation #52) identifies an article that needs to be updated, this workflow automatically creates a new task in Asana or Trello. It assigns the task to the appropriate writer, attaches the AI-generated refresh suggestions, sets a due date, and tracks the task through your entire content workflow, from drafting to final publication.
You know you need to refresh and update your old, decaying content, but you have no actual process to manage, assign, and track this critical SEO task.
Your 'content refresh strategy' is a messy spreadsheet that no one ever looks at. There's no system to assign articles to writers, track their progress, or ensure that the updated content is republished correctly. This lack of process means that despite good intentions, your most valuable content assets continue to decay, and a massive SEO opportunity is left on the table.
Your content refresh strategy is all talk and no action.\nValuable SEO opportunities are being missed.\nThere is no accountability or visibility into the process.