Conversion Path Analyzer
This system connects to your analytics and CRM data. It moves beyond simplistic attribution models to analyze the entire sequence of touchpoints a customer has before converting. It identifies the most common and effective paths to purchase, highlighting the crucial role that top-of-funnel content and interactions play in generating a final sale.
You know your overall conversion rate, but you're just guessing which blog posts, social media interactions, or email newsletters are actually influencing a customer's decision to buy.
Your client's customer journey is a black box. You're spending money across multiple channels, but you can't definitively tell the client which ones are working together to create a conversion. You're stuck using simplistic "last-click" attribution models that undervalue the crucial brand-building work you do at the top of the funnel. You can't justify your content marketing budget because you can't prove it leads to sales.
You are misallocating your marketing budget.\nYou can't prove the value of your top-of-funnel marketing efforts.\nYour optimization efforts are based on incomplete data.