Google Ads Anomaly Detector
This system connects directly to your Google Ads account via API. It monitors your campaigns every 15 minutes for any unusual activity—spend pacing that's too high, a sudden spike in CPCs, or a drastic drop in conversion rate. If it detects anything outside of your predefined safe parameters, it instantly sends an alert to your team via Slack or SMS.
You live in constant, low-grade fear that an accidental budget change or a sudden spike in CPCs will cause a campaign to spend thousands of dollars overnight while you're asleep.
Your media buyers are human. They manage dozens of campaigns, and mistakes can happen. A typo in a daily budget, a keyword match-type error, or a sudden change in the auction dynamics can have disastrous financial consequences. This forces your team into a cycle of paranoid, manual checks, constantly refreshing their dashboards just to make sure nothing is on fire.
Significant wasted ad spend from preventable errors.\nHigh levels of stress and anxiety for your media buying team.\nErosion of client trust when mistakes inevitably happen.