Google & Facebook Ads Budget Pacer
This automation connects to the APIs of all your major ad platforms (Google, Meta, LinkedIn, etc.). It pulls your total spend data into a single, unified dashboard and compares it against your monthly budget goals, showing you a simple, real-time visualization of your budget pacing for each client.
Your team is manually checking ad spend in multiple platforms several times a day, trying to make sure your monthly budgets are on pace without overspending or underspending.
This manual process is inefficient and stressful. A simple spreadsheet is used to track pacing, but it's always out of date and prone to human error. This leads to end-of-month scrambles, where you're either trying to spend a huge chunk of leftover budget in the last few days or explaining to a client why you overspent.
Inefficient use of your media buying team's time.\nRisk of significant over or underspend.\nStressful, reactive end-of-month budget scrambles.