Lead Enrichment & Outreach
When a new lead enters your CRM, this automation instantly goes to work. It uses data enrichment tools to find the lead's company information, job title, and social profiles. It then uses AI to analyze their recent LinkedIn activity or company news, and crafts a hyper-personalized, relevant opening line for an outreach email, placing it directly into your sales team's outreach tool.
Your sales team is sending generic, low-performing outreach emails because they don't have the time to manually research and personalize every single one.
A new lead comes in, and your BDR has two choices: spend 15 minutes researching the lead to find a personalized angle, or spend 15 seconds sending a generic template. They almost always choose the latter. This results in incredibly low response rates, a sales pipeline full of unqualified leads, and a brand reputation for spam.
Low email response rates.\nA weak and unpredictable sales pipeline.\nYour sales team is stuck in a low-value, low-morale job.