Sunset Old Content Workflow
This system connects to your analytics and identifies all the posts that have received zero traffic in the last 12 months. It presents this list to a manager for a simple 'Yes/No' review. For each approved deletion, the automation follows a safe, SEO-friendly process: it automatically creates a 301 redirect to a relevant page and then requests the old URL's removal in Google Search Console.
Your client's website is bloated with old, irrelevant, low-traffic blog posts that are hurting its overall SEO authority and brand perception.
Over the years, your client's site has accumulated hundreds of articles that are now outdated, off-strategy, or getting zero traffic. This 'content bloat' can actually harm your SEO performance by diluting your site's authority. You know you should be 'pruning' this old content, but you have no safe or systematic process for doing it, so it just sits there, holding you back.
Your SEO performance is being held back by low-quality content.\nYour brand looks outdated and unprofessional.\nYou have no process for managing the entire content lifecycle.