The “Full Funnel” Master Dashboard
This is a high-level automation that pulls data from every stage of the funnel—ad platforms (cost), analytics (sessions), your CRM (leads, deals), and payment processors (revenue, LTV)—into a single data warehouse. It then visualizes this unified data in a master BI dashboard, providing a true, end-to-end view of your marketing ROI.
There is no single place that shows the entire customer journey, from the first ad impression to a customer's lifetime value, making true, holistic ROI calculations nearly impossible.
Your agency is making critical budget decisions based on siloed, incomplete data. Your ad team looks at their dashboard, your content team looks at theirs, but no one has a unified view. You can't answer the most important question: "If we invest another $10,000 in top-of-funnel content, what is the actual, measurable impact on final sales three months from now?"
You're making six-figure budget decisions with a five-figure understanding of the data.\nInter-departmental fights over which channel 'gets credit' for a sale.\nYou can't prove the ROI of your full-funnel strategy.