You’ve Been Featured Outreach
This system connects to a media monitoring tool. When it detects a new, high-quality mention of your client, it automatically finds the contact information for the author, drafts a personalized 'thank you' email, and places it in your outreach coordinator's draft folder for a quick review and send.
Your client gets featured in a great article or blog post, but your team is too busy to notice, completely missing a golden opportunity to build a relationship with the journalist or publication.
Earned media is a huge win, but its value doesn't end with the initial placement. The real long-term benefit comes from turning that one-time mention into a lasting relationship. Because your team lacks a system to track these mentions, you're missing the chance to say thank you, share the article, and build goodwill, leaving potential strategic partnerships on the table.
Missed opportunities to build relationships with key media contacts.\nPR efforts are transactional, not relational.\nYour agency isn't capitalizing on the full value of its PR wins.